admin

For as long as we’ve had customer-dependent businesses, we’ve contemplated what it means to provide “good customer service.” This is well-trod territory, so frequently discussed that many professionals have let the idea slip to the bottom of their priority list. To many of us, customer service is a given – a basic necessity for running […]

The “throw spaghetti against the wall and see what sticks” technique may work in the kitchen, but it’s not a very effective brand strategy. Many companies try writing their own copy, attempt blogging, post sporadically on social media or play around with videos because they think they should. But without an overall story and content […]